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Is your lead-gen firing blanks?

It’s pretty simple. If your lead generation isn’t converting, it’s costing you. You might be getting clicks, impressions, maybe even traffic, but if they’re not turning into real conversations... watch your bottom line bottom out.

We can help businesses attract the right leads, with the right message at the right time and turn them into bona fide customers.

Lead-gen that joins the dots builds the pipeline.

Successful lead generation isn’t about one ad or one channel, it’s about building a system that brings together the right message, creative that cuts through and a joined-up strategy to grow your pipeline properly.

Integrated campaigns

Every channel aligned to the same goal – more qualified leads, fewer wasted clicks.

Creative that connects

Data matters, but creative is what gets noticed. We craft work that grabs attention and drives action.

Plain language, clear results

No jargon, no complexity. You’ll always know what we’re doing, why we’re doing it and how it’s tracking.

Proven outcomes

We’ve helped businesses across industries grow their pipeline, convert new leads and drive real growth.

The team at Thirst Creative have been wonderful to work with and have supported our business tremendously. From helping refine our brand strategy, to designing, building, and managing our new website, and then building and managing our digital marketing campaigns end-to-end, Thirst Creative have been our trusted strategic partner to help grow our business.

David Duncan, Ulleo, CEO

Campaigns that earn their keep.

Lead generation is only valuable if it turns interest into action and fills your pipeline with genuine opportunities. That takes an integrated team. Strategists, creatives, designers, animators, developers and digital specialists... all working together to get you results where it counts.

Problems we solve...

New customer acquisition

We help you find and convert people who are actively searching for your service, before they go elsewhere.

Lead reactivation

Old leads don’t have to stay cold. We build campaigns that bring them back to life.

Talent attraction

We run employer campaigns that help businesses connect with better candidates.

Market testing and 
offer validation

Test new offers, messages, 
or markets. Generate leads 
and real-world feedback before you scale.

Building momentum in slow markets

When demand slows, we create integrated campaigns that keep your pipeline moving.

Case Study

Ulleo

The problem

Ulleo, a new e-learning platform, needed to build brand awareness and drive enrolments with a tailored marketing strategy.

The solution

We developed a full-funnel marketing ecosystem:

  • Paid Search & Social to target learners at various stages.
  • Website Optimisation for seamless enrolment.
  • Omni-Channel Marketing for consistent brand messaging.
  • A test & learn approach to build on learning and improve performance incrementally.

Results

The successful launch of 10 courses.

Assistance in nurturing leads from enquiry to enrolment through marketing automation.

$60 cost per website leads that incrementally improved from launch.

Case Study

Eastern Health

The problem

In response to the Royal Commission into Mental Health in Victoria, Eastern Health entered the competitive talent market to recruit mental health professionals. 

The solution

We created a multi-channel digital marketing strategy to drive job applications to target roles:

Creative-led strategy testing multiple messaging hypotheses in the market to identify which messages resonated with each audience segment.

Integrated marketing campaigns run across several channels, with budgets optimised for performance and incrementally improved throughout the campaign.

Results

This proactive approach diversified their talent acquisition program, helping to cement their position as the leading mental health provider in Victoria.

21% increase in YoY (Year-on-Year) target role applications.

79% increase in YoY target role applications.

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Things you might be wondering

What kind of results can I expect from lead generation activities?
You can expect measurable outcomes such as increased leads, lower cost per acquisition, improved brand awareness, and higher return on investment. For example, our campaigns for clients like The Separation Guide delivered a 9.3 times return.
How long does it take to see results?
Quick wins like leads from paid search can happen within weeks. Long term strategies such as search engine optimisation or brand building usually take three to six months to show consistent growth.
What is included in your monthly retainers?
Our retainers include campaign management, strategy workshops, creative production, custom reporting dashboards, and access to our team of specialists in paid media, SEO, design, and analytics.
How do I know which channels are right for my business?
We review your current marketing, audience data, and goals to recommend the best channels. These could include Google Ads, Meta, SEO, or a combination depending on your objectives.
What is the difference between a retainer and a project?
Retainers offer ongoing support with flexible hours across services. Projects are one off, with clearly defined deliverables and fixed pricing, ideal for campaigns or asset creation.
Why choose Thirst instead of hiring in house?
You get a full team of creatives, strategists, marketers, and developers for the cost of one employee. There are no delays, recruitment costs, or gaps in skill set.